Smart Events Rwanda
Event Management Platform; App, Dashboard & Landing Page
Smart Events Rwanda is a digital event management platform that helps organizations create, manage, and analyze successful events from ticketing and registration to real-time analytics and engagement tools. The platform supports mobile apps for attendees, an organizer dashboard, and a public landing page to showcase event details and drive registrations.
Project Overview
Organizing modern conferences, concerts, workshops, and community gatherings often involves juggling multiple tools ticketing systems, attendee lists, payment processing, analytics, and event branding.
Smart Events Rwanda was designed to replace that fragmented experience with:
A mobile event app for attendees
A web dashboard for organizers
A landing page for public event discovery and registration
The goal was to create a cohesive platform that simplifies end-to-end event experience for both organizers and attendees.
The Problem
For Attendees
Difficulty discovering event details quickly
Fragmented ticketing and check-in experiences
Lack of real-time updates during events
For Organizers
Manual attendee management
Disconnected ticket sales and reporting
No unified analytics across events
Branding limitations for public event pages
These problems resulted in higher support overhead, lower engagement, and reduced conversions on ticket sales.
Design Goals
Seamless Event Discovery Clear landing page with key info to drive registrations
Efficient Ticketing & Registration – Easy purchase flow with secure payments
Real-Time Engagement Mobile app for attendees with updates, schedules, and notifications
Organized Management Dashboard with real-time analytics, attendee lists, and reporting
Consistent Experience Unified UI and brand consistency across app, dashboard, and web pages
User Flow Breakdown
Landing Page (Public)
Users arrive via event promotion or search.
Steps:
View event info (overview, speakers, agenda)
Select ticket type
Complete purchase
Receive confirmation
Key design focus:
Clear call-to-action buttons
Actionable event details
Simplified purchase journey
Mobile Event App (Attendee)
After registration, attendees use the app to:
Log in with email or ticket code
View agenda and sessions
Receive push notifications
Access venue maps and speaker info
Network with other attendees
Design priorities:
Fast access to high-value information
Consistent state indicators for sessions
Personal agenda management
Organizer Dashboard
Organizers use the dashboard to:
Create or edit events
Monitor ticket sales in real time
Manage attendee lists
Track session popularity
View analytical insights post-event
Key dashboard elements:
Visual ticket sales graphs
Exportable attendee data
Session engagement analytics
Key Design Decisions
Centralized Experience
Instead of separate tools for each function, we built an integrated workflow to reduce context switching and admin overhead.
Visual Hierarchy
Critical UI real estate was given to ticketing and schedule information the two most used sections for both attendees and organizers.
Scalability
The dashboard and app were designed modularly to accommodate future features like sponsorship profiles, vendor listings, and interactive maps.
Cross-Platform Consistency
The app, dashboard, and landing page shared a design system to maintain familiarity and reduce learning overhead across roles (attendee vs organizer).
Constraints & Trade-offs
Fragmented Legacy Systems
Some clients had existing event data in other tools that could not be migrated directly, so we had to support import workflows and manual data checkpoints.
Real-Time Data
Full real-time sync between platforms challenged performance, so we prioritized core analytics and ticket sales first, with periodic updates for secondary metrics.
Limited Visual Resources
Balancing rich visual storytelling (for landing pages) with performance constraints meant prioritizing speed and mobile responsiveness over heavy imagery.
Impact
Led the end-to-end redesign of Smart Events’ app, dashboard, and web experience turning a fragmented event process into a seamless platform that drives registrations, simplifies operations, and elevates attendee engagement.
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