MTN WakaNet is a digital portal for Ugandan households and businesses to easily purchase and manage broadband services. The challenge was dual-sided: MTN needed to scale 5G and Fiber adoption, while customers needed a jargon-free way to choose and track their internet. I led the end-to-end redesign, focusing on creating a simplified, self-serve broadband ecosystem.

At the core was a frictionless onboarding journey allowing users to check coverage, select hardware, and book installations. I rethought how telecom sales flow online—translating complex coverage maps into simple lookups and turning technical bandwidth specs into everyday language. By adapting rigid enterprise infrastructure into a consumer-friendly interface, I made the ISP experience intuitive and mobile-first.

Navigating a complex enterprise timeline, I aligned engineering, marketing, and network operations to drive the digital sales strategy. My fingerprints are on every touchpoint, from the initial availability search to post-installation subscription management.