Smart Events is a unified event management ecosystem that helps organizers and attendees connect seamlessly before, during, and after an event. The product had to serve two very different needs: organizers needed complex control to manage logistics at scale, and attendees needed a frictionless, fast-loading ticketing and scheduling experience. I was responsible for designing the entire platform, with a focus on its core differentiator a synchronized web, mobile, and dashboard ecosystem.
At the center of that was the live ticketing and on-site scanning infrastructure, a system that lets attendees navigate multi-track schedules while organizers track real-time capacity. To design it, I had to rethink how data flows during a live conference including how tickets are validated offline, how personal agendas adapt contextually, and how analytics aggregate in real-time. I also had to build a shared design system from scratch. Enterprise event tech isn't typically built with East African hardware constraints in mind, so I adapted a heavy data architecture while keeping the experience intuitive, modular, and highly performant on 3G networks.
Working across a fast-moving timeline, I also helped drive the core product direction and align cross-functional teams. I worked closely with engineering and business stakeholders to shape everything from the offline syncing mechanics to the day-of-event deployment strategy. My fingerprints are on every part of the product, from the platform architecture to the final mobile interactions.
We shipped:
A unified event ecosystem that balances robust organizer controls with an effortless attendee journey
Core features: Rapid On-Site Scanning, Contextual Agendas, Live Analytics, and Mobile Ticketing
A shared component library, now acting as the scalable foundation for all future physical and hybrid events on the platform
An offline-resilient architecture designed specifically to handle network drops and regional hardware constraints
A seamless deployment at Smart Events Rwanda, eliminating legacy manual workflows and long check-in queues
Smart Events pushed my systems thinking and execution more than anything I’ve worked on, and it grew me as a product strategist and sharpened my design craft in ways no other project has. I’m proud of what we shipped.


Lets
design
build
create
incredible work together.
waymakandrew@gmail.com
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